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NOW Business Survival Guide

NOW Business Survival Guide
  • #: 232519
  • Price: $2.99 In Apple Store
  • Category: Books
  • Updated: 2011-03-01
  • Current Version: 1.2
  • 1.2
  • Size: 148.00 MB
  • Language: English
  • Seller: Branding Establishment Group Pty Ltd
  • Requirements: Compatible with iPad. Requires iOS 3.2 or later
  • © Copyright Branding Establishment Group Pty Ltd. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means without
  •  Add to Favorite apps



NOW is an advanced toolkit for businesses looking to connect and inspire their customers. 

Many of the advanced marketing practices and consumer analytics covered in the book were pioneered by Roberts and his teams working with the most sophisticated marketing corporations and ad agencies in the world. 

The secrets to success in using these techniques is explained and illustrated in a lucid and compelling fashion. 

Throughout this book are many of the creative case studies that were created under his direction at Agencies Desire, Brand Entertainment Group, Branding and the Branding Establishment Group. This edition was first published by the Brand Entertainment Group for worldwide release in 2007. 

The fully updated for 2011 edition pays special attention to the changed nature of marketing communications through new technologies, and devices. 

This App is no mere “E-book”, it is rather what we have dubbed a “MagicBook”. 

It represents a genuine ground breaking format, that we have coined “info-tainment”, and one that embraces and showcases all the advanced possibilities of the iPad device, wifi, internet, film, music, video clips, and blogs as well as words and pictures. 

The advanced and slick user interface features a music jukebox with music video clips and live performances, there are streaming films and lectures, as well as video clips that entertain as they inform. 

Aside from the dazzling digital format, the content is also a breakthrough and covers many of the leading edge approaches and thinking on consumers, technology, marketing, advanced tools and approaches for building a change oriented successful business. 

A special book version is also available from info@brandingestablishmentgroup.com on line for just just $34.99, it is also being sold at better booksellers around the world. 


“Paul I loved your book. I have a 21 year old aspiring marketer as a son. I have told him he could do worse than to learn some of your NEW Commandments.” 

Terry Davis CEO Coca Cola 

“Roberts lists many challenges facing todayʼs companies. I believe todayʼs global marketer must be somewhat bipolar, or at least ambidextrous, because 50% of the marketer has to be focused on 

absolute continuity and consistency and the other half introducing and executing rapid change.” 

Rick Scully, Global President Of Marketing, Fosters Group 

“At a time when an explosion of communication opportunities has had the perverse effect of making effective connection with any audience more difficult, and one in which generationalʼ change seems to occur every five years, todayʼs marketers face enormous challenges. Robertsʼ easily read and highly entertaining book provides great guidance, using well illustrated examples, as to what works for 

Baby Boomers and Gen Y, and everyone in between.” 

Graeme Liebelt, Managing Director & Ceo, Orica Limited 

“NOW is true reality. This is a must read for those who want to be better leaders. The book is compelling from the first to last page with insights that are sure to stimulate ideas and reveal opportunities whether your business is a Start Up, Family Owned or Corporation. In fact it is the book for those SMEʼs wanting to get the jump on the big corporations!” 

Mike OʼNeill, Ceo, Tec (Australia & New Zealand), The Worldʼs Largest Member Organisation Of Ceoʼs.

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The information may be outdated (2011-04-30 16:00:43). For actual information go to iTunes

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